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VA Office of Suicide Prevention

Client

U.S. Department of Veterans Affairs

Art Direction, Graphic Design

About the project

Established the VA Office of Suicide Prevention brand to set it apart from the larger Department of Veterans Affairs parent brand. Managed design team and worked across other teams, including account project managers, paid media specialists, and client stakeholders, to launch public awareness campaigns to prevent Veteran suicide. Each year, spearheaded design of the VA Office of Suicide Prevention Annual Report, which included an 80+ page data report, visual data graphics, 53 state data sheets, infographics, and complementary social media ads. National campaigns included #BeThere, Reach.gov, KeepItSecure.net, and Suicide Prevention Month.

Lead graphic designer for #BeThere awareness campaign

Digital ads in Times Square, New York City

A vertical “Be There for Veterans” digital banner on a Times Square tower, a flag-lit façade below it. A second Times Square placement of the same banner, lit against the tower at dusk.
A wide Times Square screen carrying the campaign's “Real Support.” message over photographs of Veterans.

Art direction and graphic design support for various event displays

Photograph from 2024 Shot Show in Las Vegas with 55,000+ attendees

The VA booth at the 2024 Shot Show: navy table covers, roll-up banners and a firearm storage display. Two roll-up banner designs reading “Suicide is preventable. Resources and support are available.” over a grid of Veteran portraits.

Art direction and graphic design support for various social media campaigns

Social graphic: “ONE SUICIDE IS TOO MANY.” set large in white on navy. Social graphic over two clasped hands: “Suicide prevention begins with you. You don't have to be an expert to help a Veteran facing a crisis.” Social graphic showing a text exchange on a phone: “There's nothing left for me.” answered with “I know you're hurting right now. Have you been thinking about taking your life?” Social graphic over a hand holding a phone: “Take the time to make a safety plan.” Social graphic on a teal ground: “Take the time to check in on yourself.” Suicide Prevention Month social graphic: “It takes courage to take care of yourself.” Social graphic headed “Don't overthink it. Just ask.” over two friends talking: “How've you been? Let's catch up.” Social graphic showing a message thread: “I saw your post. Are you doing alright?”, “I just don't know anymore…”, “I'm here for you. Want to talk about it?” Social graphic over hands holding a phone: “Are you thinking about killing yourself?”

Art direction for veteran photo shoots

Casting support, shot lists and direction, final image selection and approvals

A contact strip of Veteran portraits selected from the campaign photo shoots.

Samples of supporting imagery for published blog articles on VA.gov

Article image: hands holding a phone with supportive chat bubbles rising from it, on a yellow ground. Article image: a Veteran standing with arms crossed on a tree-lined street. Article image: a Veteran in a wide-brimmed hat outside a city building. Article image: a woman standing outdoors, looking to camera. Article image for International Survivors of Suicide Loss Day, a teal and purple ribbon beside a Veteran. Article image: a Veteran taking a phone call outside.

Public service announcement for KeepItSecure.net campaign

Art direction and design support for 80+ page 2023 National Veteran Suicide Prevention Annual Report (showing data from 2021): cover, interior report page samples, one of 53 Veteran Suicide Data Sheets, infographic, and social graphic

The 2023 National Veteran Suicide Prevention Annual Report: cover, interior data spreads, a state data sheet, an infographic and a social graphic.

Billboard from national awareness campaign for lethal means safety to help prevent Veteran suicide

A roadside billboard: “Veterans, protect your family's future. Help prevent suicide through safe gun storage.”

Art direction and design support for safe communication toolkit

Pages from the safe communication toolkit: a cover sheet beside guidance pages and sample messaging.

Art direction for shareable social graphics for digital grants campaign

Grants campaign graphic: “We're partnering with VA to prevent Veteran suicide in our community.”

More Samples of Work

The rebranded dcg mark — overlapping navy and lime shapes beside the lowercase wordmark — as a die-cut sticker on a laptop lid.

DCG Rebrand

Art Direction, Graphic Design

The Avvy wordmark in white on a teal ground tiled with the brand's geometric pattern.

Avvy Brand Development

Art Direction, Graphic Design

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